zimmerman releases their cruise 2011 collection..
Nicky Zimmerman spoke to RUSSH about the inspiration behind the campaign, "We wanted a different feel for this campaign and had this idea of shooting against natural elements - rock, sand, sea and sky. I wanted it to be a bit grittier and more moody. We shot it down at Hyam's beach with Roger Deckker. He was great to work with - he keeps it really free and easy which is what we needed."
